In this age, the internet and social media is THE place for marketing to happen. With the convenience and audience, it offers the marketing industry has changed its game. However, there are some old school marketing techniques that have been time tested and still work among all the digital noise. Here are four old-school marketing methods that you can still use.
We all know of a time where our mailboxes used to be filled with promotional material that went into the garbage without a second glance and we have moved past that time. Nowadays we rarely get any mail and this makes it the perfect opportunity for you to get someone’s attention. People rarely get any mail and when they do they make it a point to pay attention. When all the traffic has gone online this is the perfect opportunity for your business to get someone’s undivided attention.
Now imagine if that mail you received has a coupon in it. There are many easy ways to digitalise coupons but just like anything else online there is a whole lot more competition and noise. Other than that when it comes to things like coupons there is something attractive about having physical proof of the savings you are about to get. It is a known fact that a well-planned coupon campaign can have a big impact on a business and you can use it without much disturbance.
Sings are one of the oldest forms of marketing and it still pretty relevant today. There are still hundreds of signs visible when you step out and even though there are a lot of people still pay attention to all of it. All you have to do is to choose a good location and get a signage installation. However, there are a few things you can do to make sure you get the attention you need. When it comes to signs bigger is always better and so is bright colours. However, going for a minimalistic look will greatly be appreciated by people and you will surely be able to get more attention.
This is another old but super effective form of marketing. People rarely get flyers this day so they are bound to pay attention when they get one. You can get a flyer easily printed from a digital printing studio and you are in business. This is especially useful if you are a locally operating business as it is easier for you to reach your customers.
When it comes to these marketing tactics old is definitely gold.